Device mockups for a product launch presentation

Launch day has one job. Make people see the new thing, fast.

Words help. Pictures do most of the work. And for a software product, the picture is a screen in a device, sitting somewhere that feels real.

Here’s how to plan that set of visuals, from the first slide to the last post.

Start with a shot list

Before you open any tool, write a list. Short lines, one per image.

For example, a launch for a new invoicing app might need:

1. Hero: the invoice screen on a laptop, clean desk.
2. Feature one: creating an invoice, on a phone.
3. Feature two: the payment reminder.
4. Feature three: the monthly summary.
5. The family: phone, tablet and laptop together.
6. Close: the logo and the date it goes live.

Six images. Each with a reason to exist. Anything not on the list waits for later.

The hero shot

One image carries the launch. It opens the presentation, tops the announcement page and leads the first post.

Make it:

• One screen. The most recognisable view of the product.
• Big. The device fills most of the frame.
• Calm. A plain or softly lit background. No props fighting for attention.
• Wide, with room. Leave space around the device so you can crop it square or tall later.

If you only get one image right, get this one right.

A feature trail

After the hero, each feature gets its own slide and its own image. One feature, one screen.

Keep the trail steady:

• same device for every feature, unless the feature only lives on one device
• same angle
• same background family
• caption in the same place

When only the screen changes, the audience watches the screen. That’s the point.

Crop in when it’s small

A full phone screen on a big projector is fine. A full laptop screen with tiny table text is not. Zoom into the part that matters, or pair the device with an enlarged detail beside it. There’s more on this in how to present app screenshots in a pitch deck.

The device family

If the product works across phone, tablet and laptop, show it once. A single lineup slide says “it’s everywhere you are” without a bullet point in sight.

Two rules:

• The same screen state on each device. Same data, same moment, adapted to the layout.
• Only devices you really support. If there’s no tablet version, there’s no tablet in the shot.

Stage the screens

Launch images travel. Press, partners, investors and future customers will see them. Clean them up.

• Realistic names and amounts. For an Indian audience, ₹ figures and familiar city names feel right.
• A tidy status bar.
• No test accounts, debug flags or half-built features.
• Light or dark mode, chosen once for the whole set.

Capture at high resolution and scale down. Fuzzy edges look worse on a big screen than anywhere else.

Scenes, if you use them

Scene mockups place the device somewhere: a desk, a café table, a hand. They add mood.

Use them sparingly:

• one or two scene shots for warmth, usually the hero and the close
• plain frames for the feature trail, where the detail matters

Pick scenes that match the audience. A finance tool looks right on a tidy office desk. A recipe app looks right on a kitchen counter.

One look, everywhere

The launch presentation is only the first place these images appear. Plan the set so it can be reused without a rebuild.

Where	What to take from the set
Launch presentation	Every image, one per slide
Announcement page	Hero, then two or three features
Social posts	Hero and features, cropped square or tall
Press kit	Hero, family shot, plain feature frames
Email	Hero, kept light

The press kit often becomes a short deck of its own. A press kit template gives the hero, family shot and feature frames a set of slides to live in.

For the shapes social feeds use, see mockup sizes for social posts.

Keep a simple folder for the set, with clear names like launch-hero-wide and launch-feature-2-square. Future you will be grateful.

The slides around the images

The visuals carry the launch, but the slides still need a spine. If you’d rather not build that structure from scratch, a product launch template is a reasonable place to start.

• A headline per slide that says what the image shows, in plain words. “Send an invoice in under a minute” only if that is true; otherwise, “Create and send an invoice from your phone”.
• Very little else. The image is the content.
• A pause on the hero. Let it sit before you explain it.

If the launch is live, rehearse with the images on the real screen. Check the back row can see the detail you’re pointing at.

A final pass

Lay every image out side by side, small. Ask:

• Does the set look like one family?
• Is the hero clearly the strongest image?
• Would someone who only saw the images know what launched?

Fix what jumps out. Then ship it. Once the images are settled, you can build the launch deck with AI and place each one on its slide.

When you want every screen in a matching device frame, Mockups is made for that step.